Image of two females laughing in the back of a Subaru
Photo by Jorge Saavedra on Unsplash

In the 1990s, Subaru launched a marketing campaign to court a previously untapped demographic — lesbians. The company was struggling to wrestle market share from larger car companies, and its unique selling point of all-wheel drive wasn’t compelling to white, suburban 18 to 35-year-olds. When its market research revealed that…

Justin Jones Li

Writes about his life. Sometimes does voice acting.

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